Simon defines The Golden Circle as follows: All I did was codify it, and it’s probably the world’s simplest idea. And it’s the complete opposite to everyone else. His discovery was this:Īll the great inspiring leaders and organizations in the world, whether it’s Apple or Martin Luther King or the Wright brothers, they all think, act and communicate the exact same way. Tim Cook at the Apple launch event March 21, 2016Īnd how can you become a great leader even if you’re an employee?Ībout 10 years ago, bestselling author Simon Sinek made a profound discovery that changed his entire view on the world and how he operates in it. This is an issue that impacts all of us, and we will not shrink from this responsibility. We owe it to our customers, and we owe it to our country. But we believe strongly we have a responsibility to help you protect your data and protect your privacy. We did not expect to be in this position at odds with our own government. The highlight was seeing Tim Cook address the elephant in the room right away. The highlight of Apple’s launch event yesterday was not any of the products or lower price points ($399 iPhone, helllo). If you watched Apple’s launch event yesterday, you might be thinking, ‘What a dumb question.’ ‘Apple didn’t unveil anything innovative.’
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